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CASE STUDY
Wawruk CRM
Client
Wawruk
Industry
Manufacturing
Construction
Sales
Product
Internal CRM
Project Management
Date
April 2025
Skills
Airtable
Airtable Interfaces
Automation
CRM Process Design
4
digitized departments
7
mapped project stages
16
dedicated views
About Client
A company from the construction and manufacturing industry operating in a regional market. Specializing in the delivery and installation of doors, windows, gates, fences, and floors, Wawruk collaborates with top-tier manufacturers in the industry. Their team consists of specialists supporting clients at every stage of the investment – from technical consulting and measurements to installation and after-sales service. The company is rapidly expanding and required a centralized system to manage its operations efficiently.
Client's Problem
There was no unified system for managing leads, projects, and communication with partners. Information was scattered across multiple channels, making it difficult to make decisions and monitor progress.
Challenges for 2N
- Fragmented data and lack of information consistency.
- No structured project execution process.
- Limitations of the existing progress tracking tool.
- Inconsistent planning of sales activities.
What we did
Implementation Process
The project began with an analysis of the client's processes and mapping them onto the existing software used in the company. Gaps were then identified, and available off-the-shelf solutions were reviewed. After discussing the costs, risks, and benefits of different digitalization strategies, we jointly decided to implement a dedicated solution tailored 100% to the client's needs. It was built using a low-code platform, saving hundreds of hours of developer and designer work.
Key System Features
The system enables tracking of projects, managing contacts, campaigns, and team assignments — all in one place.
Integration with Daily Operations
The timeline view, divided by stages and responsible team members, streamlined task planning and execution.
Tailored Interface
The system includes reminders, status updates, and background activity logging. The interface was designed with the daily workflow in mind — providing quick access to data, efficient filtering, and inline editing.
What did the client say:
Thanks to this CRM, we have full visibility into everything happening in the company — from the first client contact to the final installation.
Bartosz Awruk, CEO
Outcome
The system significantly improved work organization and internal communication. It simplified reporting, planning, and real-time project oversight. With centralized data, the team has access to up-to-date information, accelerating decision-making and reducing the risk of errors. Automations eliminated the need for repetitive manual tasks, while dedicated views and filters enhanced daily comfort across departments. As a result, the company gained a tool that scales with its growing needs.
What we accomplished:
- Improved communication and data flow within the company, leading to faster operations across departments
- Centralized data on clients, projects, and partners
- Automated status updates and reminders
- Intuitive interfaces for various departments
- Improved transparency and better interdepartmental collaboration
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